Fears Watches will celebrate the second anniversary of its re-launch with the opening of a London pop-up store.
Set to be open for a period of six weeks from September 25, the store will be located in the Grade II listed Piccadilly Arcade in St. James’s, in the capital.
The launch follows the successful opening of the brand’s showroom in Canterbury earlier this year.
The store is the first Fears shop since 1940, when the previous Bristol Bridge flagship site was destroyed during the Bristol Blitz.
To mark the opening of what Fears are calling the ‘Six Week Store’, the British watchmaker is also releasing its first Limited Edition watch.
Based on the Redcliff Date model, the Redcliff ‘Bee’ features a special yellow dial and a black goat’s skin strap with contrasting yellow stitching.
The Redcliff ‘Bee’ is limited to five pieces, which will be available exclusively from the Six Week Store and presented in all-black packaging.
Nicholas Bowman-Scargill, managing director at Fear Watches, commented on the opening.
He said: “I’m delighted that Fears will be celebrating its second year anniversary, since the re-launch in 2016, with a beautiful physical store. The positive reaction we’ve had to our Showroom, which opened in Canterbury earlier this year, encouraged us to expand our physical presence.
The Fears Redcliff ‘Bee’ will retail for £685 inc. VAT and is limited to five watches, available exclusively from the Fears ‘Six Week Store’.