After a six month search, watch brand Pocket has revealed the model chosen to be the face of the brand for its Christmas campaign and beyond.
The lucky winner is 23 year old Lincolnshire girl Siana Hemmings who currently works for her family’s interiors boutique shop.
The Peers Hardy-owned watch brand launched the search for a model to represent its watches in promotional material when it launched earlier this year. Over 300 entrants took part in the Facebook-based competition.
Pocket worked with Farid Hadad, of BMA Model Agency, and Antonia Webb, of Wonderland Magazine, to find a winner. The short-listed finalists were interviewed at Centre Point by Farid, Antonia, and Peers Hardy’s sales and marketing director Paul Harry, with the judges looking specifically for someone whose look would convey Pocket’s beauty, style and touch of mystery.
Harry said: “It’s time to finally unveil “the Face” of Pocket. We think that our competition winner encapsulates everything that is unique and special about the brand, which brings a much needed breath of fresh air to the fashion watch market. Already we have fans posting their Pocket selfies on Instagram as the brand’s popularity grows. Watch this space for more news, coming soon.”
Hemmings has already taken part in a photoshoot with Wonderland magazine and will act as the face of the brand in all advertising material in the brand’s Christmas campaign. She will get a 12-month modelling contract with BMA Model Agency.