Super-luxury watchmaker will not appear at the exhibition formerly known as SIHH.
Citizen, Bulova, Alpina, Frederique Constant and movement manufacturer Miyota will all participate at the world's biggest watch show next year.
Show aims to bring watch community together for a week of experiences across Geneva.
Massive trade shows need to encourage watchmakers and watch lovers to get up close and personal.
Designers have incorporated a Felurier Amadeo convertible case to give it a reversible capability.
CEO of the LVMH Watchmaking Division and CEO of TAG Heuer, thinks the watch represents what it aims to be as a brand.
The brand has introduced five new models to its offering as part of the release, all of which incorporate an IWC calibre.
A star studded line up of celebrities including Amanda Seyfried, Piers Brosnan and Hugh Jackman joined watch aficionados at this year's event.
Half of all AP watches are already sold by branded boutiques reveals Francois-Henry Bennahmias
Mid-morning on day 1 and it was Audemars Piguet making the running as the brand with the greatest 'share of voice', most likely for the emotion stirred up by its Code 11.59 collection launch.