TH Baker will unveil a new logo and a fresh, more contemporary look and feel at a shopping mall showroom in Wolverhampton’s Mander Centre, which completed a multi-million pound makeover last year.
The latest store will have a greater focus on watches than other TH Baker units, and will be the first to sell Bell & Ross and Meistersinger timepieces.
Other prestige watch brands will include Tag Heuer, Longines, Rado, Bremont, Mont Blanc, Gucci and Tissot alongside fashion watches including Hugo Boss, Armani, Michael Kors and Olivia Burton.
Phillip Higgs, chief operating officer, of TH Baker, says: “We are all very excited to be making our return to Wolverhampton at the Mander Centre. We will be working closely with the Mander Centre to offer an extraordinary consumer experience and look forward to welcoming everyone in Wolverhampton to our new store this summer.”
The soft opening will take place on August 18, with an official launch party on August 25th in the company of Wolves and England football legend Steve Bull.
“This will be the latest TH Baker concept store which will have a strong watch brand lineup with some new watch brand relationships, along with four shop in shops from Tag Heuer, Longines, Gucci and Mont Blanc,” reveals Nigel Oliver, northern area manager for TH Baker.
The Wolverhampton store has a large corner position in a prime location within the Mander Centre facing the newest concept Debenhams department store to have opened in the UK.