ROX invests £1m into first Liverpool boutique

Rox co-founders Kyron Keogh and Grant Mitchell.

ROX has revealed it is set to open its first boutique in Liverpool, investing £1m to create a new 1,600 sq ft property.

It is expected to create 10 new jobs for the city and will be located at Peter’s Lane in Liverpool One.

The opening marks the jeweller’s sixth boutique and following success of its Leeds store, the brand says it is rolling out its second ROX concept bou-tique.


Founded in 2002 by entrepreneurs Grant Mitchell and Kyron Keogh, the opening adds to the existing ROX stores in Glasgow, Edinburgh, Aberdeen, Leeds and Newcastle.

Work on-site will begin in October allowing for an opening in mid-November in time for Christmas.

The design will be led by Graven, which has just completed work on the executive and boardroom Lounges at Anfield Stadium.

The company went on to detail that a key feature of ROX Liverpool will be its exclusive private shopping lounge known as the ‘Thrill Room’, which will have its own Moët & Chandon champagne bar and luxurious shopping salon.

The Thrill Room will be open to customers and will also double up as an event space.

Commenting on the new store, Kyron Keogh, managing director, said: “Liverpool has always been part of our expansion plans and we waited until we found the right location.  Peter’s Lane at Liverpool One is the perfect home for ROX. Cutting edge, vibrant and stylish, and we are confident ROX will be a welcome to addition to the already exciting retail line-up.”

He added: “Our distinctive store design combined with superior customer service promises to deliver a luxury retail experience like no other in the city.”


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