The Watches of Switzerland Group will open a destination Rolex flagship on London’s Bond Street next year, WATCHPRO can reveal.
Sources have told WATCHPRO that the 3-storey showroom will occupy the corner building currently housing Gucci at 34 Old Bond Street (pictured top), but Watches of Switzerland would not confirm.
The Rolex megastore will have 7,200 sq ft of retail space over three floors, and will replace WoSG ‘s 900 sq ft Rolex boutique on the same street.
Perhaps getting ahead of questions about opening a vast Rolex showroom at a time when it is almost impossible for new customers to buy its watches, WoSG says that the flagship will focus on client hospitality and the history of Rolex.
It will be designed by Rolex Geneva in conjunction with the Watches of Switzerland Group.
Brian Duffy, CEO of the Watches of Switzerland Group, says: “We first opened the Rolex Boutique in the mid-1980s and have represented the brand successfully on Bond Street ever since.
“We have been looking for some time at opportunities for a larger space to present the Rolex brand in the way it deserves.
“We are delighted to be opening this significant Rolex Boutique in partnership with Rolex, in the City which was the birth place of the Rolex brand.
“We will be taking possession of the site in 2023 and aim to open in the same year. We are very proud of our partnership with Rolex, both in the UK and US, and this is an important step on our journey together”.
WOW! Let’s open a shop where you can literally buy NOTHING!
Come in browse at what you may be able to get in a year or two, if your lucky.
Seems ludicrous, the current situation is forcing people to buy pre-owned at outrageous prices or choose a different brand, when all we want is a new Rolex.
I could be heading for divorce courts soon if that Rolex doesn’t appear for my wife’s 50th birthday (now passed )
I keep hoping my Rolex lottery numbers will come up soon.
Three storeys of exhibition only watches
Yes, a 3-storey flagship where all the coveted steel sports watches will be “display only not for sale”. What is the use of opening a flagship when most of the watches people *do* want to be will always be display only or get on the waitlist?
Tried for years to get one without success then I thought about it again and realised I really didn’t care any more. It’s a watch like any other watch, I bought something that I liked and am delivhted with it. Save a few grand too.
My advice, let the dream go and move on after all it’s only a Watch.