BREAKING NEWS: Bucherer brings Blue Editions to Selfridges and Covent Garden


Bucherer’s Blue Edition watches are on sale in London for the first time following the group’s acquisition of The Watch Gallery.

Blue Editions are created by many of Switzerland’s leading watchmakers exclusively for Bucherer and they are sold only at Bucherer boutiques around Europe.

WatchPro visited the Selfridges Wonder Room this morning, which is now under the management of Bucherer UK, and was shown the new Bucherer display presenting the Blue Editions.


Brand consultant Riyan Zerrouki talked through the timepieces, which all use the colour blue on dials, straps or bezels. She was particularly excited by the Tudor Heritage Black Bay Blue Edition, which is on sale for £2860. “We have been taking calls about his watch since March when customers heard Bucherer was coming to the UK,” she said.

bucherer tudor blue edition

Other Blue Edition watches in the display include pieces from Audemars Piguet, IWC, Panerai, Longines, Piaget, Jaeger-LeCoultre and Carl F. Bucherer, the watch brand owned by Bucherer.

Over in Covent Garden, The Watch Gallery boutique has already been re-branded as Bucherer. It has a smaller collection of Blue Edition watches on sale, and a larger display of Carl F. Bucherer watches.

The Bucherer UK boutique in Covent Garden.
The Bucherer UK boutique in Covent Garden.


Please enter your comment!
Please enter your name here