These are interesting times for traditional magazine publishers, whatever the topic, and the watch world is no different with advertising shifting from trusted publications to faceless algorithm-driven platforms such as Facebook, Youtube and Instagram.
Revolution, once the most successful watch title in the world, has pivoted towards e-commerce for pre-owned watches to bolster revenues.
It is a tactic pioneered by Hodinkee, which is now viewed more as an online and brick and mortar shop than a commentator.
Changing times often call for different personnel, and Revolution has announced a global reshuffle that includes Nathalie Naintre, the current publisher of Revolution’s Mexico and Latin America editions, promoted to senior publisher and head of operations across North, Central and South America, effective immediately.
Tracey Llewellyn, former editor-in-chief of Revolution UK, left the magazine in February this year.
