ETIQUS secures patent for golf timepiece invention in time for British Masters


ETIQUS’ founder has secured a patent from the European Patent Office for his golf timepiece invention.

This grant is in addition to the US and UK patents that Gary Butler, founder of the British brand, already holds.

It means that he is now in a position to partner with a major international watch manufacturer and potentially take the concept worldwide.


Butler described how the term ‘golf watch’ is traditionally associated with GPS-based devices that golfers wear on the course to gather course information, swing tempo, performance data and stats.

However, he went on to detail how he has long believed that there is a gap in the market for traditional, horology-based wristwatches that golfers can wear mainly off the course, to show their love for the game.

He commented: “My concept for a credible golf timepiece is exactly that, a watch that captures, through its design and function, the key timing aspects in the rules of golf which have been given even greater emphasis in the new 2019 modernised rules and are seen to be of real importance to a successful future for golf.

“Traditional watches are typically one of the few pieces of jewellery most men will own and are mainly purchased on brand choice and the emotional connection with a favourite sport or pastime,” he added.

Concluding: “The unique bezel design of my timepiece clearly identifies the wearer as a golfer who embraces the unique spirit of the game of golf wherever and whenever they choose to wear it.”


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