Standing out in the increasingly crowded sports watch market is not easy, but independent watchmaker Emile Chouriet has come up with a visually striking style for its latest Challenger Deep model.
The watch has a graduated dial that draws the eye to a dark red centre that fades to black towards its black ceramic bezel.
Red was selected by studying colourful coral reefs, the company says, a natural habitat for the 300 metre water resistant watch that can be worn on a diver’s rubber strap or man about the office steel bracelet.
It houses an Emile Chouriet modified ETA 2825 automatic movement (Calibre EC9316) in a 42.5mm stainless steel case.
The version with a rubber strap costs £1,310 ($1500) while the steel bracelet model goes for £1,380.
Emile Chouriet is widely distributed in Europe and Asia but does not yet have representation in the United States.