Sunday, December 4, 2022

It’s not easy to carve a niche in the watch industry but the founders of Elliot Brown knew right from the start what they wanted to build: extraordinarily capable watches, built up to a standard, not down to a price. 

To get there, they pooled their expertise and obsessive engineering eye to selfishly create their ideal watches. Based in Dorset and inspired by their coastal lifestyles, Ian Elliot and Alex Brown understand the demands that saltwater, sand, mud, and shocks place on kit. With professional backgrounds in horology and extreme sports every watch is designed for professional use in the harshest environments. 

This ethos has naturally led to collaborations with the most demanding users, from round-the-world yachtsmen, Firefighters, RNLI crews, Mountain Rescue teams and Land Rover, to being issued to the British Military, ensuring they’re more than capable of any adventure, from the everyday to the extreme. 

Beautifully considered, Elliot Brown watches simply perform discreetly and efficiently day in and day out, no matter what. 

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The Elliot Brown Beachmaster: a WATCHPRO Salon crowd-pleaser

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Holton Land Rover Trophy Expedition watch takes design inspiration from the Land Rover Classic Defender Works V8 Trophy II, including a unique camouflage luminous dial carrying the Land Rover Trophy logo.