Elliot Brown secures nine UK Goldsmiths outlets


British Watch brand Elliot Brown’s Canford and Bloxworth collections are now available at nine Goldsmiths stores across the UK.

The retail partnership is Elliot Brown’s first with a multiple retailer and also includes Goldsmiths’ e-commerce sales online.

Michelle Aherne, buyer volume watches at Aurum Holdings Ltd, commented: “We first became aware of Elliot Brown via two of our store managers, then we started hearing and reading good things about this award-winning brand wherever we turned. Meeting the men behind the watches has been a real pleasure, their knowledge and passion shines through in every detail. We’re lucky enough to see just about every watch brand and I have to say this is a really exciting find for Goldsmiths. Their helpful can-do attitude sealed the deal for us and we’re excited to bring a fresh, British brand to our audience.”


Elliot Brown’s range of durable sports watches are individually water pressure tested at 200m and feature shock-resistant movement mounts as well as triple sealed crowns with prices ranging from £325-£600.

Ian Elliot, co-founder of Elliot Brown, added: “We’re delighted to have teamed up with Goldsmiths. If we could bottle up the kind words from the buyers during our recent meeting we would. Working with the very best of the larger groups, as well as great independents across the watch and specialist outdoor sectors, is enabling us to build one of the strongest brands that’ll stand the test of time.”


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