British brand Elliot Brown will be making its debut appearance at International Jewellery London almost four years on from the company’s launch.
The label will showcase its first ladies watch collection, Kimmeridge, which was launched in June; the new limited Clipper Race 17/18 watch, Broadstone Adventurer; and new variations of the brand’s Canford and Bloxworth watch range.
The new Kimmeridge collection, named after a surf spot close to where Elliot Brown is based in Dorset’s Jurassic coast, is made up of nine styles.
Following the announcement of Elliot Brown’s IJL debut, co-founder and director, Ian Elliot, told WatchPro: “We felt, and to some extent still feel, it’s a very jewellery focused show. Our view has always been that we could go to the show but we would be meeting an awful lot of retailers to find those perfect for our brand.”
“But when we started the business, we had 20 watches in our collection, we just launched 20 new ones. We’re really hitting our stride. We felt we should dip our toes and give it a go.”