British watch business Elliot Brown has unveiled a range of webbing straps that took three years’ of research and development to bring to market.
The 22mm wide straps are woven on a shuttle loom nicknamed Dolly by Bowmer Bond, a 225-year-old family business based at a historic waterside mill in Ashbourne.
Dolly might be ancient but the fabric for the straps is thoroughly modern. It has a lifetime-long antibacterial treatment; it is hypoallergenic, breathable and fast drying.
Elliot Brown watches are designed to be virtually indestructible, and the straps will also survive the most extreme conditions above or below water.
“After several years in development, we have tested and abused these straps with zero failures to reach the conclusion that they are as robust, strong and comfortable as our watches. It’s the ultimate in strap performance. We literally could not make them more fit for purpose and it’s good knowing you’re wearing a piece of British manufacturing heritage,” says Ian Elliot, joint founder of Elliot Brown Watches.
They come in ten colourways with three different buckle finishes, all configurable online at Elliot Brown’s website for £40.
In other news from Elliot Brown watches, the company has launched a charity challenge to raise money for the NHS during the current Covid-19 crisis.
Anybody can enter a design by e-mail to email@example.com and the winning creating will be produced and sold with profits going to NHS charities.
The winning designer will receive a £250 voucher towards the purchase of an Elliot Brown watch.
Terms and conditions:
- The t-shirt will be black organic cotton, with a white screen print design front and back.
- The design must include our logo – this can be in text or shield form
- The design size is to be no larger than A3 (avoid large areas of solid print for better comfort)
- Designs must be submitted by 12pm 22/04/20
- Please submit to firstname.lastname@example.org
- You can enter as many times as you like
The winning design will be chosen on April 22 and go on sale at the Elliot Brown website on April 24.