Elliot Brown launches fresh take on poppy appeal to support the Royal British Legion


Acknowledging the difficulties surrounding selling poppies this year due to COVID measures, watchmaker Elliot Brown has a fresh approach to raise money for the Royal British Legion.

This year, the Dorset-based firm is helping out with a poppy inspired t-shirt designed for year round use as opposed to just two weeks in November.


Announcing the initiative, the company explained: “If it’s anything like the feeling we get when we pull on our NHS Elliot Brown t-shirts, this limited edition t-shirt will give you a year round fuzzy feeling, but only those in the know will recognise its significance, because in the same way we design our special edition watches, the design is deliberately ‘opaque’.”

It continued: “Rather than simply printing a poppy on a t-shirt, this is a little more subtle and uses elements of poppies instead; with a cross section across the middle of a poppy on the chest, and a shield graphic on the back that could be mistaken for a camo print, but is actually grey and white poppies.”

The order page is open HERE now and will close at midnight on Sunday and delivery is expected in the week beginning 9th Nov.

Ian, Alex and the EB Team went on to stress that “this is 100% not for profit.”

Adding: “We’ll make it happen, give our time, space and effort, so every penny of profit goes to the Royal British Legion. The net result is a minimum donation of £10 from every t-shirt.”

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