Poole-based British watch brand Elliot Brown’s meteoric rise shows no sign of abating, as it today announced that it has opened in four Tiso stores in Scotland.
Tiso, an outdoor specialist retailer, is a major coup for Elliot Brown, as the brand continues to transcend both the outdoor market as well as the more traditional watch audience.
The new partnership sees Tiso take on selected models across the brand’s Canford and Bloxworth collections, and these are now on sale in the Edinburgh store, as well as in Tiso’s major experience stores in Glasgow, Inverness and Perth.
Since its formation in 2013, Elliot Brown has grown its retail network impressively and consistently, owing largely to the hard work of founders Ian Elliot and Alex Brown, and sales agent Ian Broad. All three individuals have featured in WatchPro’s Hot 100 list in the last couple of years.
The Tiso announcement comes shortly after Elliot Brown celebrated securing space to sell its full range of watches in Crewe-based John Pass and Peter George Banks in Cumbria. Golf Inc in Bristol and Saltash’s Saphira also join the company’s portfolio of retail stockists too.
With Elliot Brown’s mantra of manufacturing watches that are equally appropriate worn in the office as on a surf board clearly capturing a niche in the market, more success is inevitable for the seasiders.