The design DNA of Braun’s original analogue wristwatch, the AW 10 that launched in 1989, is proving as relevant today in the 2018 AW 10 EVO that went on sale this year.
One of the original Braun designers Dietrich Lubs, who insists watches display the time in the most functional way possible, has evolved the 29-year old design for the current model while preserving the history and character of the original AW 10.
“The basic idea was to follow a classic, mathematical and clear geometry – with the case enlargement being a nod towards watch trend progression,” Mr Lubs, product lead and designer of the evolution at Braun, said at the launch.
The re-issue comes in a 39mm matte stainless steel case, which is comparatively large for Braun, and is worn on a leather strap. Made in Germany is proudly displayed at the bottom of the black dial, while a distinctive red arrow points to the date at 3 o’clock.
The AW 10’s yellow second hand is a striking design choice, and bang on trend for AW18. It is selling for £200.