David M Robinson has officially opened its first Omega Boutique in its home city of Liverpool.
The showroom is located in Liverpool ONE, a city centre retail and leisure destination with over 170 stores, bars and restaurants.
The 2,000 square foot Omega store is a short walk from DMR’s flagship showroom on South John Street.
“I am thrilled to see the doors of our Omega Boutique open in Liverpool this week, cementing the city as the home of DMR. It has been an exciting journey along with our friends at Omega and we are pleased that they have chosen us as their preferred partner for this project which has created a unique luxury proposition here in the heart of Liverpool ONE,” says John Robinson, managing director at DMR.
Andrea Nunziata, brand director at Omega UK adds: “Our retail partnership with DMR is a historical one of nearly 40 years. We have enjoyed a strong and successful partnership and are delighted to celebrate this next step with the opening of the first Omega boutique in Liverpool. It will provide the opportunity for brand enthusiasts to experience the full Omega collections and will become the place of reference for Omega in Liverpool.”
The Omega boutique adopts the colour scheme, materials and dramatic lighting seen at other monobrand showrooms in the UK.
While the look may be familiar, the smell is all new because the Liverpool store is the first in the UK to introduce Omega’s own personal fragrance within the space; “A nod to the importance of the client experience as soon they first step through the doors,” DMR says.