David M Robinson (DMR) has taken over an additional retail unit to the side of its existing St Ann’s Square showroom in Manchester, and will reconfigure the larger space into a two-storey emporium of luxury watches and jewellery with its own Rolex VIP space and private lounge.
The extension and refit will be fully re-opened in the Autumn, the company says.
The perfectly placed corner unit on St Ann’s Square has been DMR’s flagship location since 1979, and will retain its status as the Manchester luxury watch and jewellery hub’s most important retailers with this expansion.
It is one of two major Rolex agents in the area, competing with Mappin & Webb on the same square.
“DMR and Manchester have been joined at the hip since 1979 and the chance to expand over two floors into the store next door just couldn’t be missed,” says Lee Chadwick, manager of the DMR Manchester showroom.
“The acquisition of the adjacent property to our showroom on St Ann’s Square provides DMR with an exciting opportunity to create a contemporary retail space, perfectly reflective of our business and ambitions,” he adds.
As well as the larger Rolex space and lounge, the store will retain its goldsmiths and watchmaker’s workshops that are currently found within the existing showroom.
5Plus Architects have been retained to lead the project. Nicky Hearne, an associate a the practice says: “We are delighted to be working with DMR on this very exciting project. The comprehensive refurbishment of the existing store, alongside the expansion into the adjacent unit in one of St Ann’s Square’s loveliest buildings offers a unique opportunity to create unprecedented accommodation in the Manchester retail sector.”
News of DMR’s project in Manchester has been disclosed alongside a statement that the company is closing its Southport shop.
“It is with a heavy heart that DMR announces the closure of our showroom on Lord Street, Southport. Having been part of the DMR family since the showroom was first opened in 1983, the closure allows a focus on our hugely successful showrooms in Liverpool One, Altrincham, Canary Wharf, and a newly expanded Manchester showroom” a DMR spokesperson describes.
The company increased sales by 28% to £26 million in the 12 months ended March 31, 2017, according to the latest accounts published at Companies House. Operating profit more than doubled to over £2.1 million in the same year.