British celebrity David Beckham is starring in a new advertising campaign in his role as the face of Breitling for Bentley.
The star is the watch brand’s ambassador across all continents. The brand launched in 2003 and combines Swiss craftsmanship with quintessential British style. A brand spokesperson said that Beckham perfectly embodies the elegance and luxury associated with Breitling for Bentley.
Beckham appears in the visual of the new advert shot in the Californian desert by Anthony Mandler. Mandler said: "My aim was to make Beckham a hero: a strong, masculine figure. I wanted to take the strongest elements of Breitling communication and associate them with the strongest aspects of David’s image and personality.”
You can see the behind-the-scenes video of the shoot here:
The brand said that the partnership between Breitling for Bentley and David Beckham is "destined for the long haul" and "based on a long-established mutual admiration".
Beckham said: “I was among the first to acquire a Breitling for Bentley chronograph. I love the combination of a high-performance ‘engine’ reflecting Swiss excellence and a powerful design. I have been a long time admirer of Breitling and its heritage.”
Beckham was signed up to promote Breitling’s Transocean Chronograph Unitime worldtimer, last November.