Dartmouth Brands is working with British Armed Forces charity Help for Heroes to create three special edition watches to raise awareness and money for the organisation.
Two AVI-8 watches and one Spinnaker — both in the Dartmouth Brands portfolio — have been made: an AVI-8 limited-edition Flyboy Engineer Automatic, a Spinnaker Spence Automatic Help for Heroes Limited Edition and an AVI-8 Hawker Hurricane Help for Heroes Chronograph Limited Edition.
Part of the inspiration for each watch comes from the story of RAF veteran Matt Neve, who experienced the horrors of war when he was deployed to Iraq on Op Telic 1.
He has benefited from the charity’s support system, accessing the Help for Heroes Hidden Wounds service and fellowship group.
He has also engaged with the charity’s sports programmes and Invictus Games, receiving a grant from Help for Heroes for sporting equipment.
He has now gone one step further and supports the charity by reaching out and helping others that need support.
“If Help for Heroes never existed, veterans and their families would be in a much worse off position. The charity is really important in helping those that are suffering from physical and psychological injuries. The charity is also a big part of helping us realise that we may be broken but it doesn’t stop us achieving,” says Mr Neve.
Dartmouth Brands will donate a minimum of £25,000 for Help for Heroes from the sale of the watches.