Back in 2017, WatchPro named Dorset-based Nite Watches in our Watches of the Year as a Brand to Watch.
Perhaps Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and one of the world’s richest men, is an avid WatchPro reader because he is known to own a Nite MX10, and was spotted wearing it this month on an official visit to Downing Street to meet Boris Johnson and later the Prince of Wales.
“We knew he had the watch for some time but we couldn’t believe it when we saw he had chosen to wear it to visit the Prime Minister and the Prince of Wales,” a spokesperson for Nite Watches says. “The fact that someone from the royal family in the UAE is wearing one of our watches for such a momentous occasion and important meeting is remarkable. For someone of his status to be supporting such a small British brand like us, especially in the current economic climate is a welcome surprise to say the least.”
Nite, founded in 2003, is an independent business based in Christchurch, owned and run by Roger Green and a team of six.
The MX10 model that the Prince is wearing costs just £275, so choosing to wear it for such high profile political meetings was likely to have been a considered choice sending a message of support for British businesses as the UK and UAE discuss trade ties.