Grand Seiko and pre-owned watch specialist Crown & Caliber are offering an exclusive timepiece trade-in program for customers as part of their latest partnership.
Launching July 20th, the program will offer trade-ins on timepieces towards the purchase of a new Grand Seiko at its U.S. boutiques.
The partnership explained that by combining historical data points and market aggregate information from both Grand Seiko and Crown & Caliber, those looking to trade-in their timepiece towards a new Grand Seiko will have the full confidence of knowing they are getting the most value for their watch.
It said those looking to take advantage of this new program can expect an “effortless and transparent customer journey” that has become synonymous with the Crown & Caliber experience.
The process sees the customer simply head over to Crown & Caliber or go directly to the dedicated Grand Seiko Trade-In webpage.
Once there, the customer can begin the hassle-free process of trading in their timepiece. Within three business days, Crown & Caliber will send a competitive trade-in offer. Those who accept will receive the trade-in value to apply towards the purchase of any new Grand Seiko timepiece.
Commenting, Brice Le Troadec, President of Grand Seiko Corporation of America, said: “Crown & Caliber has built a reputation for providing a best-in-class service that provides transparency and trust in the pre-owned watch space.”
Adding: “This new partnership further enables us to develop our relationship with the watch enthusiast community and provides an increased value-add to those looking to purchase a new Grand Seiko.”
While Hodinkee CEO, Toby Bateman added: “Over the past 60 years, Grand Seiko has been crafting highly sought-after timepieces that combine the best in innovation with a true sense of artistry and craftsmanship.”
“As a manufacturer, Grand Seiko is a brand that our audience has a deep affinity for, and we are very excited to be offering this new service to our community. This exclusive partnership further solidifies why Crown & Caliber is the leader in the luxury pre-owned watch market.”