close
CORDER'S COLUMN: Swatch Group can make its communication and buying events important, enjoyable and useful

CORDER’S COLUMN: Swatch Group can make its communication and buying events important, enjoyable and useful

In the first week of June, Apple Corporation’s chief executive Tim Cook took to the stage at its Worldwide Developers Conference in California to address around 5000 members of the tech giant’s business network. The annual event, which has been taking place since 1987 and assumed mythical status in the golden years of Steve Jobs, … Continue reading CORDER’S COLUMN: Swatch Group can make its communication and buying events important, enjoyable and useful