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CODE41: the Swiss watchmaking start-up that’s on the up

Anomaly-01-Black-Dial-Black-Strap-LifeStyle-C-01

Having raised almost 600,000€ on Kickstarter in 2016 and since sold thousands of models throughout the world, CODE41 has established itself in the world of watchmaking as a brand that innovates, and one that’s growing. 2019 has been the year when CODE41 broke all the codes of Fine Watchmaking by raising almost 5.5 million dollars with their X41 model, which we’ll be talking about here.

The brand’s DNA: transparency, community, fair prices

CODE41 created the TTO (Total Transparency on Origin) label to show the precise origin of the parts, processes, and other production and development costs.

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In order to offer a competitive price without sacrificing quality, CODE41 has decided to cut out the middlemen and sell their timepieces exclusively on their website. Result: the end consumer enjoys a much lower price.

Have you ever dreamed of taking part in the development of a watch from A to Z? If you’re a member of the CODE41 community, it’s possible. The size of the case, the color of the dial, the movement type, the grande date… Thousands of members vote at each stage to create their dream watch.

ANOMALY-01, full of character and technology

Movement and case

The Anomaly-01‘s mechanics rely on a Miyota 82S7, a Japanese movement that’s proven its worth. 316L, steel, sapphire crystal with scratch-resistant treatment with real performance in terms of transparency, 5ATM watertightness.

Design

The design unites transparency, technology and industrial design… The perceived depth is visible with 4 levels of different depths, all in elegant anthracite. A beautiful transparent view of the mechanism, a wheel for seconds and GMT, and the polished steel hands are also angled to provide an impressive play of light.

ANOMALY-02, understated elegance

Movement and case

The case is identical to the Anomaly-01; however, for fans of Swiss movements, there is something new. The Anomaly-02 features the famous Swiss automatic movement the ETA 2824, known for its robustness and ironclad precision.

Design

With the Anomaly-02, minimalism is in the spotlight. The second hand goes around the dial, passing above the date, which is located at 3 o’clock. No transparent mechanism here, just simplicity and joy in the essentials.

Conclusion

CODE41 wants to play with the big boys, and now it has the means. Having gained the world’s attention with its ANOMALY collection, and then by raising almost 5.5 million dollars with its X41 model, the brand’s next objective is clear: emancipating women’s watchmaking with the DAY41 project (launching at the end of January, 2020).

Stay tuned, CODE41 is not finished setting the world on fire and offering models that hundreds will be snatching up when pre-orders open!

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Tags : CODE41
Daniel Malins

The author Daniel Malins