Citizen Watch has unveiled its My Citizen app designed to help customers get the most out of their timepieces and streamline the warranty registration process.
The app uses a phone’s camera to digitally recognise the watch face and case back of any Citizen timepiece.
Once captured, the watch’s model, serial and caliber information is transmitted as an online watch registration form, making not only timepiece registration easy, but accessing user manuals and contacting customer care seamless as well.
My Citizen houses all information in one location, such as date and proof of purchase, warranty registration confirmation, owner’s manual and setting instructions.
It also provides notifications for new product releases and quick tap access to setting instructions when daylight savings or time-zone changes have been detected.
“It is important for Citizen to continue to seek innovation and digital leadership within the watch category,” says Barbara Garces, chief digital officer, Citizen Watch America. “By creating this application, Citizen continues to create value and convenience for its consumers through cutting edge technology.”
The ‘My Citizen’ app is available for download via the Apple Store and Google Play.
It launched initially in the United States this month and will also be available for UK consumers in the not too distant future, Citizen says.