Citizen will support its London retailers for a third year in succession with digital advertising running at key zone one underground stations.
Five digital adverts will appear featuring the 2017 Promaster Altichron, Promaster Diver, Axiom Diamond, the Red Arrows Limited Edition Navihawk A.T and Citizen L Sunrise.
The adverts will run for two weeks from December 4 at Oxford Circus, Waterloo, Victoria, London Bridge, Kings Cross and Liverpool Street.
There will be around 20 million people passing through the stations during the two-week period.
Tracey Osborne, marketing director at Citizen Watch UK, says: “The outdoor activity forms a key part of this year’s advertising campaign. It delivers a high impact approach to showcase the collections and conveys the Eco-Drive messaging at high footfall locations during a busy trading period, whilst also supporting our retailers.”