Citizen will be the official timekeeper of Aviva Premiership Rugby for the second consecutive season.
The sponsorship means that Citizen will get branding rights on the LED stadium perimeter boards and stadium clocks, as well as on screen TV branding and Aviva Premiership Rugby’s ‘Try of the Week’ and ‘Try of the Month’.
Television coverage of the competition is divided between ITV and BT Sport, with the former broadcasting a weekly highlights show and the latter attracting around 500,000 viewers for each round of live games, delivering a total reach of 30 million viewers across the two channels throughout the season.
Including match-day attendances and the television audience of the 150+ countries that tune into the games around the world, Aviva Premiership Rugby will give Citizen a global international reach of nearly 100 million households through its sponsorship.
The first televised match of the Aviva Premiership Rugby will be Harlequins V Wasps, which takes place on Friday 16 October at the Twickenham Stoop.