Citizen Watch UK will maximise on its latest product launches for its autumn/winter men’s television advertising campaign, with efforts to make sure it has even more impact than in previous years.
The campaign kicks off on Saturday with a hero spot on Sky Sports during the Rugby International England v New Zealand match. The television advertising campaign has been scheduled selectively to ensure that the Citizen ads appear in prime time spots during male dominated programmes across ITV1, Sky, BT Spot and ITV4 in the run up to Christmas.
For prominence during key sporting events, the adverts are planned during the UEFA Champions League games, UEFA Europa League and Premier League football, as well as high profile rugby games and the Ashes series.
In all, Citizen will fill 900 advertising spots, equating to approximately five hours of airtime and an expected audience reach of 20 million adults, heightening brand awareness throughout the the key festive trading period.
The models featuring in the advertising include the Red Arrows Skyhawk A.T JY0110-55E, World Time A.T AT9016-56H, Navihawk JY8035-04E and the best-selling Perpetual Chrono A.T AT4008-51E. The main focus of the advertising will be the Eco-Drive technology.