Citizen is launching in-store its new ladies’ and men’s collections this Autumn.
The brand is also starting one of the most extensive advertising campaigns that Citizen has ever embarked upon, running from October into the new year.
Highlights from the new collection include the Satellite Wave World Time GPS, the Red Arrows World Perpetual A.T and the Royal Marines Commandos Super Tough, as well as the ladies’ Citizen L Collection.
Citizen’s UK managing director, Mark Robinson, was happy that things are looking so positive for his brand. “We have seen unprecedented sales of the new Satellite Wave – World Time GPS, amidst excitement from both retailers and consumers. The next generation of Satellite Wave Technology has delivered on every aspect and we are delighted to have a market leading Satellite GPS offering. The ladies’ Citizen L Collection remains a key focus for the brand and the Citizen L Circle of Time is a complementary addition that sits alongside the iconic Citizen L Sunrise.”
The point of sale display will be refreshed as well, with new materials featuring brand ambassador Katherine Jenkins OBE popping up in-store in its retailers.
The new Citizen advertising campaign will roll out across leading TV networks, lifestyle print titles, outdoor, the London Underground and digital platforms.