Citizen Watch UK enjoyed yet another record-breaking year in 2015 once again positioning it as the country’s biggest selling brand within its price point.
Sell through of both male and female models in December was up 12.62% based on the previous year which it attributes, in part, to a massive marketing campaign in the run up to Christmas.
Citizen’s figures for the £500-£1,000 price category were up 42% year-on-year over the course of 2015, exceeding the remarkable growth in watch sale within this price sector witnessed by GfK and reported by WatchPro last week.
According to GfK figures from December, Citizen is now the UK’s fourth biggest watch brand overall and number one within its competitor set.
Social media played a huge part in Citizen’s marketing with an advertising reach of over 4 million adults. Citizen now has one of the largest online communities of any watch brand in the UK delivering over half a million interactions, over 9.5 million page post impressions and over 20 million advertising impressions. Its monthly email newsletter, directly focused on driving customers through retailers’ doors, saw an above average open rate of 26%, with 6% click through rates, double the reported industry average.
Citizen Watch UK Managing Director, Mark Robinson is feeling buoyant for the year ahead, “First and foremost, we have fantastic retail partners that support and invest in our brand, without whom the success we’ve had over the years would not have been possible.
“We’ve had a phenomenal year not only in terms of sales but by being awarded the UK Retail Jeweller Watch Brand of the Year for our outstanding service, sales and marketing deliverance, which makes us incredibly proud. As always, and in keeping with our Better Starts Now philosophy, we look forward to building on our achievements into 2016, including celebrating 40 years of our Eco-Drive technology. Next stop, Baselworld, our soon to be unveiled watch collections will show the world a new dimension to our existing ranges, ensuring we stay a step or two ahead of our competitors.”