CHRONEXT & WATCHPRO SPECIAL REPORT: Rolex fires up pre-owned market


Rolex’s launch programme was thrown into disarray this year as first Baselworld was cancelled then Covid-19 forced the manufacturing facility to close along with all of its authorised dealers.

The world’s biggest luxury watch brand was not defeated, and eventually named September 1 as the date for a major slew of new Submariner and Oyster Perpetual watches.


Over the summer, the secondary market went into overdrive with traders wanting to buy models that might rise in value if they were discontinued.

The story of what happened over the Covid-19 quarter, its long shadow through the summer and into the autumn launches by Rolex is told by leaders from across the secondary market including Philipp Man, CEO of our partner for these special reports, Chronext; Tim Stracke, CEO of Chrono24 and Paul Altieri, CEO of Bob’s Watches.

The report includes data provided exclusively to WatchPro on secondary market availability of key Rolex watches and how that availability drives prices up and down.

You can download Volume 2 of our Special Report on Pre-Owned Luxury Watches and the Secondary Market by clicking here or on the cover below.

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