Christopher Ward has become a fifth watchmaker approved by the Ministry of Defence to use official UK Armed Forces insignia on timepieces on sale to the public.
Breitling, Casio and fellow British watch company Bremont are among other brands with agreements to use insignia.
In the case of Christopher Ward, the license covers watches priced between £500 and £1000, and authorises the use of insignia from the Royal Navy, British Army and Royal Air Force.
Christopher Ward is headquarters in the UK and designs its watches here, but manufactures in its own atelier in Biel, Switzerland. It makes around 20,000 watches per year, more than any other British-based mechanical watchmaker.
Christopher Ward’s first publicly-available collection of UK Armed Forces watches — which has been inspired by iconic British military watches from the post-war period — will be available from October/November 2019 at the company’s ecommerce site.
“Approval to use the important insignia and heraldic badges of the UK Armed Forces on watch designs made for public purchase is a great privilege for us. We are very excited to share our military work with the public. The UK Armed Forces are renowned worldwide and the new partnership provides a huge new platform for our brand to develop,” says Mike France CEO and co-founder of Christopher Ward.
No pictures of how the watches will look have yet been released (picture at the top is for illustration only).