British watch brand Accurist, which is part of Time Products, has launched its new Christmas TV advertising campaign.
It started at the end of November and will keep going until 23 December, with the hope being that this will drive sales during this crucial period.
The new campaign targets fashion-conscious ‘millenials’ and the 30 second advert has appeared and will continue to appear during popular ITV shows, such as Coronation Street, I’m a Celebrity…Get Me Out Of Here, and The Jonathan Ross Show.
The advert features hero watches from Accurist’s signature and classic collections and it takes inspiration from West Side Story.
Marian Davis, the brand’s head of marketing, said: “We wanted to keep the brand relevant and relatable to our target audience and encourage people to express themselves with confidence.
“We’re thrilled to be back on TV. The campaign, which is supported by PR and social media, showcases the range perfectly.”