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BVB WERBUNG, TRAM DOGFIGHT . © Photo Dominik Plüss / 09. March 2016

Choice Brands to bring Dogfight watches to UK & Ireland

A UK distributor is bringing Dogfight watches to UK shores having signed sole rights for the UK and Ireland.

The vintage aviation-themed brand has exhibited at Baselworld for the past two years and will be showing at the Hong Kong Watch and Clock Fair in September.

“We are delighted to welcome these beautifully designed men’s watches to the UK market,” said James Alexander of distributor, Choice Brands. “At Choice Brands, we are always excited by innovation and creativity; Dogfight watches has produced unique styles inspired by our heritage. The charm and quality of these timepieces gives us immense confidence that they will be greatly received by UK buyers and customers. A status symbol, fashion accessory or an emotional connection; a Dogfight watch is more than just a timepiece.  We are proud to introduce the UK & Ireland to this wonderful brand and are confident the Dogfight brand of watches will be a huge success.”

The Dogfight offer consists of four quartz-based collections for men ranging from the technical-inspired Experten collection to fashion-focused Pin-Up collection.

All of the watches in the 50-SKU range are constructed of 316L stainless steel, leather straps, Japanese movements, 5ATM water resistance and  two-year warranties.

Dogfight’s 20-model offer will launch in the UK through Choice Brands in October with a price range between £145 and £339.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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