Revolution has persuaded 20 watch brands to create unique pieces with a pink twist for an online auction raising money for breast cancer awareness charities.
The Pink Dial Project is a week long charity sale that kicks off on October 25 at Loupe This, a Los Angeles-based startup founded in 2021 by watch collectors and experts, Eric Ku and Justin Gruenberg.
Every dollar raised will go to the Union of International Cancer Control (UICC), to support its global work.
Revolution, founded by Wei Koh, is an online watch store and luxury print and online magazine with editions published around the world.
“We have asked the leaders of our favorite brands to make a single ‘Pink Dial’ prototype watch. We explained that it could be any model in their collection but for us, the more badass the watch, the cooler it would be for it to wear a smoking hot pink dial as a badge of honor to show we are united in this fight against breast cancer,” says Mr Koh.
The 20 watch brands that have made one of one watches for the breast cancer charity auction are Anordain, Ball Watch Company, Baltic Watches, Bamford London, Bulgari, IWC Schaffhausen, Jacques Bianchi, Julie Kraulis, Longines, Maximilian Büsser, Montblanc, Oris, Panerai, Piaget, Rado, Roger Dubuis, Sinn and Tag Heuer.
“There will be some watches that I know will be the subject of some frenzied last-minute bidding, but when you’ve been outbid, you’ll get an email or text message from Loupe This to alert you and give you the opportunity to increase your bid. I’d like to thank Eric Ku and Justin Gruenberg [at Loupe This] for supporting this and for waiving all the fees normally associated with such an online auction,” Mr Koh says.
Pink Dial Project Watches
The Airain Type 20 was revived in November 2020 with the Airain Type 20 Re-Edition that faithfully matches the design and specifications of the original 1950s Type 20 in every detail, including a hand-wound column wheel chronograph with flyback function and countdown bezel. Its dial, protected by a domed Hesalite crystal, has the same Arabic numerals as the original timepieces, with two registers at 3 and 9 o’clock that can count to 30 minutes. The Type 20 Re-Edition is powered by the caliber AM1, which boasts 60 hours of power reserve and is developed and made by Manufacture La Joux-Perret S.A. in La Chaux-de-Fonds, Switzerland. The Airain Type 20 Pink Ribbon Pièce Unique features a pink dial and unique pink ribbon case back engraving.
Estimate (USD) 3,200.
Model 3 Linen-Enamel 925
“For our contribution to the cause, we’ve created a unique piece reminiscent of vintage, mid-century timepieces with our interpretation of a linen dial. Not only was this a style we’d never tried before, but the textile effect of linen dials refers to the texture of ribbon fiber, alluding to the international symbol for Breast Cancer Awareness, the Pink Ribbon. To add to its allure on auction day, our Pink Dial also provides several sneak peeks of what to expect from our upcoming third watch, the Model 3.”
Estimate (USD) 5,000.
Ball Watch Company
Engineer Hydrocarbon Hope – DL2016B-S5CAJ-PK
The Engineer Hydrocarbon Hope is a perfect example of the most rugged, most reliable and most sophisticated collection of timepieces ever designed by BALL Watch. And because exploration doesn’t stop at sunset, the Engineer Hydrocarbon Hope features 18 micro gas tubes on its dial and hands. This state-of-the-art Swiss technology used on BALL watches requires no external source of light energy while being up to 100 times more efficient than conventional luminous paints.
Estimate (USD) 2,799.
BICOMPAX – Pink Dial for REVOLUTION
Inspired by 40s stepped case watches, this Bicompax new iteration in 36.5mm offers a few differences: A newly proportioned step now including a bevel on the first step and a slightly slimmer case thanks to a bigger domed hesalite glass. This pulsometer scale is calibrated for 30 heartbeats (or pulsations) and will give you your heartbeat indication rate per minute.
Estimate (USD) 670.
Bamford B347 – Pink
A Swiss-made Bamford B347 automatic monopusher chronograph, especially designed and created by Bamford London in support of The Pink Project and breast cancer awareness. Cutting-edge materials combined with a striking pink colorway throughout the watch, from the dial to the strap.
Estimate (USD) 2,950.
Octo Finissimo – 103641
A superlative watch, the Octo Finissimo is the 21st century new icon and the quintessence of modernity. This piece unique Octo Finissimo black ceramic for the Pink Dial Project features a stunning pink indicator on the small second counter, which has been specially designed to support this important charity. Powering the watch is the mechanical manufacture extra-thin movement with automatic winding, BVL 138 with micro rotor. The sandblasted black ceramic case, dial, bracelet and folding buckle are impressive to look at. Indeed, shaping this high technology material in such ultra-thin elements is a technical feat. This unique creation is truly a one of a kind, powered by a unique ultra- thin movement and fully built with unique ceramic elements.
Estimate (USD) 16,500
Big Pilot’s Watch 43 Edition “Pink Dial Project”
The Big Pilot’s Watch 43 is a faithful interpretation of this original design without any additional elements on the dial, and in a 43-millimetre stainless steel case that combines an amazing presence on the wrist with maximum wearing comfort. This unique piece for the Pink Dial Project features a vivid pink dial, rhodium-plated hands with glowing luminescence, a uniquely embellished case back and a white rubber strap.
Estimate (USD) 9,250.
Jacques Bianchi – JB 200 – Pink Edition
Re-edition of the diving watch used by the French Navy. The JB 200 was created in the 1980s by the Master craftsman Jacques Bianchi. It is recognizable by its unique dial which features the silhouette of a diver in action. It is part of the great watchmaking history of “French Skin Divers”. The design of the destro case of the historic JB 200 evokes at first glance that of the diving watches of the 1970s, halfway between the finesse of the “skin divers” of the 1960s and the robustness of the divers of the 1980s. In order to equip the new model with an automatic caliber – necessarily thicker than a quartz movement – the proportions had to be reviewed and improved. The 42 mm off-crown diameter of the case remains unchanged, but a long adjustment process was necessary to preserve the spirit of the historical shapes and the technical requirements imposed by the integration of an automatic movement.
Estimate (USD) 1,200.
Tank Louis Cartier Limited Edition Print, ‘Fuschia’, 1/1
One of the most iconic watches of all time, the Tank is effortlessly timeless and transcends any era of style. Louis Cartier designed the prototype in 1917 taking inspiration from the Renault FT tank. The artist created this artwork enthralled by the idea that one of the most elegant design objects of the 20th century was inspired by a war machine; the idea that something can be emptied of its negative content and repurposed for good. Woven inspiration is kept simple in this piece with five rivets from the Renault FT tank placed on the straps. The time is set to 7:22 (or 19h22) for the year the Tank Louis Cartier was first released.
Estimate (USD) 800.
Record Collection – Australian Limited Edition L2.818.104.22.168
In the purest watchmaking traditions of Longines, the watches in the Record collection combine classic elegance with technical excellence. These exceptional timepieces are renowned for their extreme precision and the entire collection is certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC). This bespoke limited edition timepiece features a full-diamond bezel, white mother-of-pearl dial and a pink alligator strap. It is one of the 35 pieces engraved with an exclusive number as a collector’s item.
Estimate (USD) 5,150.
M.A.D.1 Pink Dial Project
The M.A.D.1’s special features are the fully visible automatic winding rotor the star of the show! — and also the lateral time display. Powered by one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the well-known and reliable Miyota 821A has been flipped upside-down to showcase a pretty crazy triple-blade winding rotor, crafted in titanium and tungsten. The typically MB&F lateral time display is obtained thanks to two aluminum alloy cylinders for the hours and minutes, engraved and boosted with Super-LumiNova. For this pièce unique, both the visible bridge and the time display receive a special pink treatment.
Estimate (USD) 2,000-3,000.
Montblanc 1858 Geosphere Pink Dial Unique Piece
Montblanc is pleased to announce its first partnership with the Pink Dial Project initiated by Revolution and The Rake’s founder Wei Koh, by creating and donating the 1858 Geosphere Pink Dial Unique Piece to sustain the cause. Assembled by a female Montblanc watchmaker, this very special wristwatch is made of black DLC titanium with a fuchsia pink dial.
Estimate Euro 6,800.
Oris ProPilot X Calibre 115 Pink Project
For the Big Crown ProPilot X Caliber 115, Oris’s watchmakers took the spirit of Caliber 110 and imagined a fully skeletonised Oris movement. Traditionally, skeletonisation provided a window for a watchmaker’s talents, but this movement had higher ambitions. It had to reconnect people to how things work.
The Big Crown ProPilot X Caliber 115 lays bare its inner workings. Nothing is hidden. Even the barrel at 12 o’clock is skeletonised so you can see the extended mainspring. Winding the crown, you watch on as the mainspring coils tighter… and tighter… until it’s fully wound and ready to deliver 10 days of uninterrupted power.
The ProPilot X for the Pink Dial Project features a unique pink dial, the very first dial change since the launch of the original watch in 2019.
Estimate CHF 7,400.
Panerai PAM02021 pièce unique Piccolo Due in Goldtech and pink mother-of-pearl dial
Made specially for Pink Dial Project, the Panerai PAM02021 pièce unique Piccolo Due in Goldtech and pink mother-of-pearl dial features an aesthetic unprecedented by Panerai. With a 38mm diameter, the smallest ever adopted by Panerai, this piece is a marker of elegance thanks to the rich contribution conferred by the iridescent pink mother-of-pearl — a lustrous material that endows the watch with a unique character. The sophistication of this piece is further enhanced by Goldtech™, a proprietary precious metal boasting an intense tone and heightened resistance to oxidation. The PAM02021 pièce unique is accompanied by a shiny pink alligator strap, complementing its one-of-a-kind dial perfectly.
Estimate (USD) 15,700.
Limelight Gala precious – G0A46582
Limelight Gala watch, 32 mm. Case in 18K rose gold set with 10 brilliant-cut diamonds (approx. 0.90 ct) and 32 pink sapphires (approx. 4.70 cts). White mother-of-pearl dial. Buckle set with 15 brilliant-cut diamonds (approx.0.06 ct). Sapphire crystal case back. Manufacture Piaget 501P1 self-winding mechanical movement. Unique Piece. The Limelight Gala is rethought as a 32mm automatic rose gold sapphire diamond watch. With an elegant round case sublimated by two asymmetrical extended lugs, this unique piece showcases the signature feature of the original. Its voluptuous silhouette is accentuated by radiant brilliant-cut diamonds and sapphires that form a pink gradient on the bezel. With its black satin strap expertly paired with the white mother-of-pearl dial, this luxury watch for woman embodies a distinguished aura of femininity.
Estimate (USD) 72,000.
Rado Captain Cook High-Tech Ceramic Pink Dial Project, R32128102
The Captain Cook model is one of Rado’s most iconic timepieces. Bold and expressive in design, it is also built using the most cutting-edge technologies: a matte plasma high-tech ceramic case with monobloc construction, an R734 automatic movement with an 80-hour power reserve and Nivachron™ antimagnetic hairspring, as well as a contrasting matt/polished plasma ceramic-link bracelet and a titanium triple-fold clasp with Ceramos™ release. For the the Pink Dial Project, the one-off timepiece to be auctioned will feature, inside the stainless steel bezel with matt plasma ceramic insert, a stunning pink flange to honour the colour internationally associated with breast cancer. Neatly, the colour complements the ruby backplate and rhodium tone of the moving-anchor symbol beautifully. Its caseback will also carry an engraved, special decoration with the “REVOLUTION” logo and the mention “UNIQUE PIECE” to ensure that the event and charitable cause will long be remembered.
Estimate (USD) 3,800.
Excalibur Automatic Skeleton DBEX0986
The skeleton calibers manufactured by Roger Dubuis in Geneva are the essence of the expressive singularity of the Excalibur collection. Complying with one of the most respected certifications of Haute Horlogerie, the Poinçon de Genève, the Excalibur watches are designed like contemporary works of art. Every single component being finished by hand, the watches are symbols of passion. The work of hyper-skilled craftsmen is at the forefront of each watch with a direct view on the creative mechanics making these pieces more alive than ever.
Estimate (USD) 83,500.
U50 S Pink Dial
Durability and clear readability in a 41 mm diameter size that is comfortable to wear: you will find these properties in the U50 S Pink Dial. Visually, the diver’s watch is noticeable for the striking design of its unique pink dial and a display that concentrates on the essentials. When it comes to its features, we also focus consistently on typical SINN characteristics. The case and crown are thus made of high-strength seawater-resistant German Submarine Steel with Black Hard Coating on a tegimented basis. This type of steel stands out not only for its extremely high strength and exceptional non-magnetic properties but also for its especially high resistance to seawater. We have designed the rotating bezel so that it is captive in the case. As it may experience high levels of stress during use, we have also hardened the surface using TEGIMENT Technology, making it especially scratch-resistant.
Estimate (USD) 3,500.
TAG Heuer Aquaracer Professional 300 Pink Dial Project WBP231H.BA0618
Estimate CHF 3,250 retail equivalent; estimate CHF 4,000 to 8,000.
Chronomaster Revival A3818 “Cover Girl” Unique Piece
Stainless steel Original 1969 case with 37mm diameter, Automatic El Primero column-wheel chronograph. Brushed Pink Dial. Unique piece.
Estimate (USD) 11,000 – 13,000.