Montblanc is shaking up its retail presence in London with a new in-store boutique at the soon to open flagship Watches of Switzerland store and a boutique move planned.
The 22 square metre in-store boutique will open this month at Watches of Switzerland’s eagerly anticipated 155 Regent Street address, which will be the largest showroom dedicated to luxury watches in Europe.
The boutique, located in the lower ground floor Calibre Room, will offer a full complement of men’s accessories including pens and leather goods alongside its watches. The interior has been designed to offer a warm, welcoming environment described as ‘contemporary luxury’.
Then in August Montblanc’s Old Bond Street boutique will relocate to 119 New Bond Street.