CH Moody & Son has widened its customer based after a Rolex room introduced in August has helped the Nantwich retailer to widen its net.
The Rolex room has gone down well with existing customers and has also helped to attract shoppers from further afield.
To support the launch of the Rolex room, CH Moody & Son ran an advetorial in Staffordshire Life magazine, which it said helped to generate interest in the new space.
CH Moody manager David Alabaster said: "Everyone has loved it and customers say how well it fits into what is a traditional shop. We have quite a long shop floor and it makes the place look a little bit bigger."
The retailer is celebrating its 130th anniversary this year. CH Moody & Son spent the first part of its history in Crewe but moved to Nantwich in 1999.
