Casio UK sales up 9.2% in past 12 months


Casio UK’s annual sales have jumped 9.2% in both value and volume in the past 12 months, as the watch brand signs a deal to extend its relationship with Goldsmiths and inks a new deal with Fraser Hart.

The strong growth pattern has continued, according to Casio UK, which said that it has achieved 15% sales growth in the past six months. 


Casio UK said that it has also increased its market share in the UK by 1.2% taking it to a 10.8% share in volume terms. It said that it has a 5.8% share in value terms.

On the back of this positive set of results, Casio UK has just signed a new deal with Goldsmiths to open 11 additional doors for its prestige brands G-Shock Premium and Edifice. Once the watches are installed in stores in autumn it will mean that Casio timepieces are now stocked at 40 Goldsmiths stores.

Casio UK has also signed a deal to launch a capsule collection of Edifice timepieces and a range of G-Shock Premium watches into Fraser Hart. The launch will take place in the autumn with the watches planned to go into five to seven stores initially.

Casio UK head of marketing Tim Gould said: “Casio has performed extremely well with our independent retailers, predominantly through the CMJ, over the past year and we are delighted to now be working with an increasing number of the best multiple retailers as well.

“G-Shock Premium and Edifice timepieces have seen particularly strong sales through quality jewellers and we are delighted to be working with Fraser Hart and Goldsmiths to further increase our market share over the next 12 months”.

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