Casio goes virtual with its new G-SHOCK collection

G-SHOCK Virtual World

Casio has unveiled a new line-up of men’s G-SHOCK timepieces, the Virtual World collection.

The brand says that it has been inspired by the growing popularity of today’s virtual experiences and has thus evoked a sense of digital culture and aesthetics.


In doing so, it has presented a collection with minimalist black bezels and bands that are accented with vibrant blue violet coloring on the dials.

The new Virtual World collection brings G-SHOCK’s analog-digital lineup into the style of virtual reality, capturing the color combinations as seen in virtual reality concerts, events, and video games.

They feature the signature toughness and designs of G-SHOCK’s most popular models: the GA2100, GA700, and GA900.

The striking, bold blue violet color on the dials of each watch aim to contrast with the black band and bezel to allow the wearer to show off a look that is from another world or time.

Each timepiece of the Virtual World collection upholds the premium design and technical features found on its base models.

The GA2100VB-1A features a standout octagonal bezel and thin case featuring a carbon core guard structure, as well a unique light fadeout feature on the dial, while the GA700VB-1A and GA900VB-1A both sport large, rugged cases with metallic dials, hand shift functions, and more.

The GA900VB-1A also features black ion-plated screws at the corners of its bezel. All three of the watches include Super LED backlights for enhanced readability, among additional capabilities.

The GA2100VB-1A will retail for $99, the GA700VB-1A will retail for $110, and the GA900VB-1A will retail for $140.

All three models will be available for purchase mid-November at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.

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