Casio has created a portable action camera aimed at sport and extreme activity enthusiasts that directly competes with the popular GoPro family.
The Casio GZE-1 is designed to look like a G-Shock timepiece and can be activated by a Casio Pro Trek smartwatch, a smart phone, or the dedicated remote controllers.
The camera is also as rugged as a G-Shock. Casio says it is water, shock and freeze-proof.
Tech blogs say the camera will be available in Japan by the end of 2017. UK availability has not been announced.