Casio has calculated that it sold its 100 millionth G-Shock watch in August.
The landmark timepiece was an MRG-G1000B-1A4 model from the upmarket MR-G series.
To commemorate the milestone, a special ceremony was held at the Yamagata Casio factory in Japan, where the model was fitted with a special back case engraved with the number “100,000,000.”
The scale of the achievement in selling 100 million units since the G-Shock was first introduced in 1983 is hard to visualise.
Apple has sold one billion iPhones in the ten years since it launched, so Casio has a way to go before closing that gap.
Patek Philippe sells around 72,000 watches per year today. If the company had managed that every year since 1983, it would have sold only 2.5 million watches compared to G-Shock’s 100 million.
The job of creating G-Shock began in 1981 when the calculator company wanted to create a rugged watch that would not break even if dropped.
After over 200 prototypes, a hollow watch case structure was finally devised that supported the core module at certain points. This became the DW-5000C, the first G-Shock watch model, which launched in 1983.
With the release of this watch, G-Shock changed the perception that wristwatches are inherently fragile and susceptible to shocks, and established the rugged watch category.
History of Key G-SHOCK Models
First G-SHOCK shock-resistant watch
Square-shaped face with dust/dirt-proof construction
Best-selling model and successor to the square-shaped DW-5000
Adopted a combination of analog and digital display
First hit model in Japan, employing a new face design
First model with a temperature sensor
First Frogman diving model, water resistant to a depth of 200 meters
“Dolphin & Whale
First model supporting environmental protection
Pair of G-SHOCK and BABY-G watches (his and hers)
First of the MR-G series
Full-metal casing with shock-resistant construction
First Tough Solar G-SHOCK with solar-powered system
First G-SHOCK watch with radio-controlled timekeeping
First solar-powered radio-controlled G-SHOCK
First model with Multi-Band 6 technology for automatic time calibration using standard radio waves from six transmitters worldwide
First model with Tough Movement, a slim, analog, radio-controlled, solar-powered movement
Pilot’s watch resistant to centrifugal gravitational force
First G-SHOCK with TRIPLE G RESIST, featuring resistance to shock, centrifugal force, and vibration
First model able to link up with the wearer’s smartphone
First model with Smart Access system, enabling smooth operation of a wide range of functions
First G-SHOCK that receives both GPS signals and radio wave time-calibration signals transmitted from six stations worldwide
First model with the Connected Engine 3-Way module that receives both radio wave and GPS time-calibration signals, while also connecting to time servers by pairing with a smartphone