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Casio brings a 1970s rainbow vibe to its latest digital timekeeper

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Casio America is hoping to find gold at the end of a rainbow with its vintage-inspired A1000RBW-1A timepiece.

The multicolored model has a 70s throwback feel thanks to its nostalgic digital stature and the hippyish rainbow flare.

Designed with a rainbow ion plated bezel, Milanese strap, metal case and mother of pearl dial, the new A1000RBW-1A boasts features consumers have come to know and love in the vintage lineup including a daily alarm, 1/100th second stopwatch, super LED light, auto calendar and more.

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