Cartier is working with global news network CNN International to launch its Shape Your Time advertising campaign aimed squarely at wealthy male watch buyers.
The campaign kicks off tomorrow (Friday) with Cartier’s exclusive sponsorship of CNN Ones to Watch, which will air on CNN International, CNN US, CNN en Espanol and CNNArabic.com platforms.
The promotion includes 90, 60 and 30 second adverts, plus vignettes and digital components. Cartier is also the exclusive advertiser of the CNN Ones to Watch microsite, where on-air programming will be complemented by online video content and interactive features related to the show.
CNN Ones to Watch will be a monthly show on CNN starting on 10th October. It will spot the next big stars from across a range of artistic and cultural fields; from modern dance to classical music, filmmaking to architecture and sculpture.
All episodes will be headlined by a recognised master of their craft who will choose our ‘ones to watch’ and explain why their careers are on an upward trajectory.