Cartier has confirmed that it has signed a three-year deal to sponsor the Queen’s Cup polo tournament, which will now be known as the Cartier Queen’s Cup.
The watch and jewellery brand has a long-standing association with polo, having been a sponsor of Cartier International Day for 27 years.
Cartier UK executive chairman Arnaud Bamberger said: “After 27 successful years of sponsorship of the International Day format in the UK, we felt it was time to change the formula to one which is more tournament focused. We are honoured to uphold our loyalty to the sport of polo with the Queen’s Cup becoming the Cartier Queen’s Cup and therefore allowing us to continue our long-standing relationship with Guards Polo Club.”
The Cartier Queen’s Cup is one of the most prestigious tournaments in polo and both Prince Philip and Prince Charles have played in the tournament, with Prince Charles even going on to win the trophy one year.
The President’s Draw for the Cartier Queen’s Cup – at which the teams for the tournament will be selected – will be made at the Cartier boutique on New Bond Street in London on May 15.