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Carl F. Bucherer ramps up involvement with movie industry

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Swiss timepiece manufacturer Carl F. Bucherer is hitting the silver screen in Atomic Blonde, a new film starring Charlize Theron, James McAvoy and John Goodman.

Two of Carl F. Bucherer brand ambassadors took roles in the David Leitch action thriller.

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David Leitch, who was named a Carl F. Bucherer ambassador in 2014, directed the action thriller. Leitch was previously the co-director of John Wick and executive producer of John Wick: Chapter 2.

While Leitch takes the leading role behind the screen, Daniel Bernhardt appears on-screen as the film’s villain. Watches from the Lucerne-based brand also play an important role within the movie.

Carl F. Bucherer supported its brand ambassadors as the exclusive partner for the movie’s world premiere in Berlin. A watchmaker’s bench appeared on the red carpet, where a Carl F. Bucherer watchmaker offered insights into its traditional craft.

“Hollywood makes dreams come true on the big screen – our watches make dreams come true on your wrist,” said Sascha Moeri, CEO of Carl F. Bucherer. “David Leitch, who has been a partner of ours for many years, has produced another incredible movie with Atomic Blonde. We are delighted that our watches also play a starring role in the movie.”

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