Carl F. Bucherer is looking to extend its retail network outside of London, either by opening additional doors with Watches of Switzerland, its long-term partner in London, or with a family-owned independent.
The company’s watches are currently sold through Bucherer stores and Watches of Switzerland’s central London showrooms.
At a presentation of 2018 novelties to press today, Renato Bonina, executive vice-president of sales at Carl F. Bucherer, said that recent acquisitions by Bucherer, the parent organisation of the watchmaker, have increased the size of the watch business.
“Six or seven years ago we were making around 6,000 watches per year. That is up to 25,000 this year, and the next step is to hit 30,000,” he told WatchPro.
Bucherer acquired Britain’s The Watch Gallery in 2017 and Torneau in the United States in January this year.
The majority of the acquired stores now stock Carl F. Bucherer watches.
In the United States, this has taken the retail network from 50 doors to around 80.
Other retailers are being promised a level playing field with Bucherer stores, with the same margins and access to the same watches.
The range of watches now made by Carl F. Bucherer is more diverse this year than ever before. It includes watches for men and ladies; classic three-handers, chronographs, dive watches and even minimalist Scandi-inspired models. “We have products to fit any retailer’s portfolio with the widest possible diversity of products and prices. Our combination of the highest quality at the most competitive prices make us very attractive,” Mr Bonina suggests.
The entry price to the brand is also making the watches more accessible. 2018 models in the Adamavi collection (below) start at £1800 while the brand’s most complex and opulent pieces sell for up to £300,000.