When Tourneau Time Machine in New York reopened as the first US showroom with its new owner Bucherer’s name above the door, it was always going to use the opportunity to push its Bucherer BLUE special edition watches and its own watch brand Carl F. Bucherer.
Bringing the whole cross-sell together is a new Carl F. Bucherer Heritage BiCompax Annual Bucherer BLUE given a crystal case back featuring icons from the Manhattan skyline.
Within the Time Machine store, the watch is offered both at the Bucherer BLUE showcase and Carl F. Bucherer’s dedicated sales area; its first in New York.
The Heritage  BiCompax  Annual  Bucherer  BLUE  Limited  Edition has its very own subtitle: A  Celebration  of Bucherer’s First Flagship Store in the City that Never Sleeps.
It uses the automatic CFB 1972 caliber in a 41mm steel case worn on a black calfskin strap. Its dial fades from sky blue at the outer tachymeter track to almost white at the center.
There are large snailed 30 minute and 60 second sub dials left and right, a large date at 12 o’clock and a small month between 4 and 5.
It is made in a limited edition of 188 and sold exclusively at Bucherer in New York.
The same watch without a New York skyline case back sells at Bucherer in the UK for £5,500.
As it should and well executed, knowing the location well on 57th Street. The concept easily duplicated where space in their locations is more compromised, the Brand is Carl F. Bucherer, whether Retail, Timepiece or a further synergistic interpretation. A return from the Gubnatorially and Mayoral Insanity and collapse of recent years will ‘in time’, pun intended, bring the Big Apple back to it’s rightful place among the World’s great Cities.