Carl F. Bucherer says it is targeting younger customers with a colourful range of Manero Flyback chronographs in a 40mm size.
The five watches in the collection are being linked to a campaign for environmental awareness through a series of photographs that associate the colourways of the watches with striking landscapes of Switzerland by German photographer Hannes Becker.
Carl F. Bucherer first introduced the Manero Flyback six years’ ago as a panda dial chronograph in a 43 mm stainless steel case on a black leather strap.
The gender-neutral 40mm line is far more eye-catching, coming in blue, green, red, white, and black with matching sustainable textile straps.
“It’s a perfect way to engage with a younger, cooler audience with a conscious mindset who love minimalism with a great design. The collection resonates with what our young audience expects from a contemporary timepiece and an equally modern watchmaker,” says Carl F. Bucherer’s CMO, Uwe Liebminger.
Each of the five timepieces in the new Manero Flyback collection is powered by a CFB 1973 caliber, a modified Sellita AMT5100.
They are on sale now for £5,300.
