Bulova launched two diamond-loaded collections at BaselWorld 2013,
The launches are part of Bulova’s intentions to create pieces that appeal to a fashion conscious audience.
The first of the collection features classically rounded cases and slim bracelets, as well as 26 individually hand-set diamonds on the case and dial. The bracelet comes in the form of mesh or link. Thinking in fashion terms, Bulova has created the pieces in rose gold with a mother-of-pearl dial or alternatively a two tone silver and gold version with mother-of-pearl dial and link bracelet is also available.
The second launch is a stylish yet sporty timepiece with an oversized case and bezel featuring 24 individually hand-set diamonds. The multifunctional dial design includes day, date and a 24-hour sub dial. There’s a two-tone silver and rose gold finish with silver dial and polished sub dials and smaller case versions are also available.
The new collection will be available from October 2013 and are expected to retail at between £359 and £429.